SEO Design’s Professional SEO Services Include:

SEO is simply stated as a process of targeting specific keywords where a website should “win” online searches. Ensuring your website is search engine optimized is fundamental for your online success. You can have the best website, but if no one sees it, then you might as well not have a website.

SEO Design Chicago’s successful SEO packages have a proven track record of increasing website exposure and increasing conversions. Search engine optimization is the lifeline of online marketing. We offer our clients comprehensive, affordable, and professional search engine optimization services to increase their website’s rankings.

In addition to optimizing your website for search engines, SEO Design Chicago is a search engine optimization agency that also provides Google penalty recovery services to repair your search engine rankings if your website has been hit with a penalty from Google.

SEO Chicago 

SEO Design Chicago is a SEO firm that offers a multitude of techniques and practices that can lead to drastic results. We offer SEO services in Chicago and across the nation.

 

We’ll help you rise above the competition and stand out among the many voices on the internet. View our 50+ case studies from successful clients as a result of our marketing services.  Get started with an SEO analysis from SEO Design Chicago today!

SEO Essentials

What does SEO stand for?

A successful SEO marketing agency strategy contains many different components. Learn what the components Chicago SEO experts recommend to help you gain high-quality links and rank on Google.

importance of seo

IMPORTANCE OF SEO

When it comes to maintaining an online presence there’s no better skill to invest your time into than SEO. SEO is the method of developing a better web presence via increased search results. There are many different actions to take to improve search numbers, such as increasing content and implementing precise keywords. By implementing and maintaining a strong SEO strategy you are ensuring that your business stands out among the billions of search results.

The internet has become a primary source of information when it comes to finding new products and services. With so much weight placed on the quality of your website, you must provide a wealth of information and have top-quality digital assets that are easily accessible.

Everyone is at their own starting point when it comes to improving their digital presence and SEO. Whether you have experience in SEO and online marketing or are just starting out, everyone can use some help in improving their current status.

With the digital landscape constantly changing at a rapid pace, it can be tough to keep up with the newest trends. Unless you are already someone who is dedicated to learning and implementing new tactics to their web presence it can be hard to provide quality efforts.

SEO Design Chicago can provide quality SEO strategies with full dedication and experience. Our specialists can provide the necessary skills to fulfill your SEO needs and objectives.

SEO Consulting

SEO Design Chicago offers premier SEO consulting services. By having a dedicated and knowledgeable consultant you can ensure you are getting the best insight into SEO strategies and implementation. Knowing where to increase SEO efforts and which methods to use can save you valuable time in research and maintenance.

We can make sure that your web pages are robust in content, links, and relevant keywords. By providing a clear and concise strategy, and putting our expertise to use in enacting those plans, we can provide you with real results. By tracking activity from the start of our partnership through our efforts, you’ll be able to see clearly how your SEO has improved.

SEO Consulting Services
search engine optimization consulting

Types of SEO

There is no one way to improve SEO. When it comes to creating a successful SEO strategy there are multiple different components that need to be addressed in order to improve your SEO as a whole. While SEO Design Chicago offers a multitude of SEO-related services, there are three main aspects in which all businesses can find value when improving their SEO. The five main types of SEO are

There are many different elements that go into each of these different types of SEO. The key, however, is following an SEO strategy that incorporates all of these different focuses.

SEO

On-Page SEO

On-page SEO refers to SEO efforts that are made on your own web pages in order to boost search traffic. Your website is the central hub when it comes to your company’s online presence. It should be a place where any customer or potential customer goes to find out anything they need to know about you.

Your website should house comprehensive web pages with optimized content and title tags that cover all aspects of your business. This offers a multitude of options for search engines to draw from when it comes to fulfilling search queries.

Some of the most important factors for successful on-page SEO are optimizing meta descriptions and alt text. By labeling images with an accurate representation of what they are, you show search engines why your content should move closer to the top page of Google for a specific term. Alternative text is also an important requirement for ADA-compliant websites.

Also, you can improve your on-page SEO are through keyword research and implementation, which is showcased in the content you create. Knowing which keywords are relevant to your business is an essential SEO task. Finding which keywords are being searched for, but are underrepresented in search results, is the true goal when it comes to finding good keywords.

Once you have these keywords, you’ve got to put them into action. The best way to do this is by creating content around them. Making web pages on your website that hold these keywords will not only drive traffic, but they will fill your website with informative pages that can be referenced at any time.

Many keywords are questions for which a potential customer might be searching. You can answer these questions and let customers know that you have everything that they need.

Technical SEO

Technical SEO refers to all of the SEO tasks that don’t relate to creating content. Many of these tasks pertain to fixing possible website operation issues. Some of these technical SEO tasks are mobile display capabilities, loading speeds, website architecture, and security. These website updates all help modernize your website, keeping it professional and on par with what your competitors are offering.

By updating your website, you are doing more than just changing how things look. When we work to improve a client’s website, there are always performative reasons for why we make changes. With so many people visiting websites on their phones, it’s important to have a mobile display that not only looks nice but operates in a smooth and effective manner so that these visitors are receiving the same viewing experience as those on a desktop.

With the updates to Google PageSpeed Insights, it is essential that all of your web pages are optimized for mobile devices and load as quickly as possible. Internal links pointing to outdated content or 404 errors need to be corrected.

Making sure your website loads efficiently saves viewers from potential headaches. Also, it saves you from having to deal with potentially bigger problems like site outages. A website that is hard to navigate is a digital maze. It can be hard to house an influx of web pages without having a clear plan for how they should be laid out.

A site’s architecture can be just as important as its content. Having a verified, secure, website is a barrier of defense that makes everyone feel a little safer operating on the internet. If you are a retailer or any other type of business that directly collects customers’ personal information on your website, it’s vital to have a safe and secure website. Moreover, security is important for SEO because Google prioritizes secure websites over unsecured websites in search results.

There are a multitude of technical elements to strengthen on your website in order to improve user experience and SEO and we can be the ones to help you figure out what needs to be done.

Off-Page SEO

Off-page SEO is the twin to on-page SEO, the main difference here is that off-page SEO encapsulates all SEO efforts made outside of your website. These are all of the other links, accounts, and listings that have your name associated with them on the internet. Social media accounts, Google and Bing maps listings, reviews, and news articles mentioning your business are all examples of off-page SEO.

All of these different types of off-page SEO are important to boosting your company’s SEO because they show your array of influence on the internet. It’s one thing for a potential customer to read about how great you are from your own website. However, when they see that others feel that way as well and are willing to write about it on the internet, it makes a stronger statement.

The ultimate goal for SEO is to have a variety of different sources show up mentioning you when someone searches for your business or industry.

off page seo

Some ways to boost your off-page SEO are through increasing your social media presence. Once people are following and interacting with your account, the traffic will start to drive itself. A strong social media content creation strategy should encompass multiple platforms. Furthermore, you should maintain a consistent posting schedule. This will draw in and increase followers. It also leads to more interest in your business.

Social media isn’t the be-all-end-all of off-page SEO, but it is where most people spend their time on the internet. Advertising and growing a following can lead to new business as well as a fun way to show your business to the world.

Ecommerce SEO

Ecommerce SEO deals with many of the aforementioned SEO components and adds additional web design factors that contribute to on page and technical SEO factors.  Properly optimized parent pages and product pages can make your conversion rates and website traffic soar.  

 

Local SEO

Local search engine optimization is a service offered by most SEO companies.  Local relevance is especially important for service based businesses.  Acquiring a higher spot on the Google map pack can bring in high quality local traffic that is searching for a specific item or service.

Keyword Strategies

There are many tools that you can use in order to develop a strategy for keyword research. Many of Google’s internal tools offer the best insight into new keyword ideas. Google Trends is a great place to discover what’s popular in different regions. You can see what queries are popular by state, city, or even country.

Google Keyword Planner is a great tool to help you create effective Google Ads campaigns. Additionally, it is a useful tool for SEO. The keyword planner can help you to choose what keywords you may want to include in your blogs or service pages based on the historical traffic in your city or country.

on-page and off-page SEO

Custom SEO Packages for Your Business

Reach out to SEO Design Chicago today to find out how we can help your business. We have been providing SEO services to our clients for over a decade and know what works. We have experience with all sorts of industries and we can help your business as well.

Our dedicated SEO team has the capabilities to help you rank higher on keywords that are relevant to your business so that you will appear higher in search engines. First, we’ll begin with an SEO analysis. Then, we’ll determine a path forward. By ranking higher, you will have more clicks and more customers.

Contact us today to see what plan we can create and view customized search engine optimization packages for your specific business.

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